Industry News

Hershey is getting a head start on Halloween by introducing four products: Reese's Franken-Cup Peanut Butter Cups with a partially green outer layer; Kit Kat Witch's Brew featuring a green coating; Vampire Milk Chocolate Kisses with a strawberry filling; and Cookies 'N' Creme Fangs bars. Hershey plans to focus on value pricing this year as well as increasing its online sales, according to CEO Michele Buck.

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