Industry News
7/14/2020
Eric Thayer/Getty Images

Apple's SKAdNetwork launching in September with the iOS 14 release will no longer provide brands with user IDs for app downloaders, devices and creative drivers. Instead, it will primarily report if a specific ad resulted in an install, without any supporting personally identifiable information. The move "will make it harder for marketers to optimize their ad spend, determine which creative worked best and identify their customer acquisition costs and user lifetime value," writes George Slefo.

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