Industry News
Ferrero Group

Ferrara is taking several steps to refresh Keebler products since the Ferrero Group acquired the cookie brand one year ago, such as using more natural ingredients and offering variety packs and on-the-go products, said Natalie Hagstrom, Ferrara's general manager of cookies. The Keebler brands will be rolling out redesigned packaging and a marketing campaign to highlight these changes in August.

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