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Beyond Burgers in Safeway's meat case
Beyond Meat

After a 12-week test program, Kroger has found that plant-based meat sales grew when the items were displayed in the traditional meat department, instead of in their own niche sections. During the trial at 60 stores, the grocer saw sales of plant-based meats rose 23% when the products were placed alongside traditional meats.

Full Story:
Forbes, Fox Business

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