Industry News

OffLimits is a new cereal brand deemed socially responsible by founder Emily Elyse Miller for presenting better-for-you ingredients and a package design depicting offbeat characters "to give voice to the countercultures and misunderstood," she said. The line includes two varieties: Dash, which blends coffee and cacao, and Zombie, which features adaptogens and ashwagandha, pandan and vanilla flavors.

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