Industry News
7/9/2020
Spotify

While podcast advertisers typically secure spots for specific series, Omnicom Media Group is bucking the trend with a deal to spend $20 million on Spotify podcast promotions on behalf of clients during the second half of 2020. Omnicom Media Group North America's Catherine Sullivan says the firm was enticed by audience growth and advancing technology that enables better targeting and measurement and believes addressability will boost success even further.

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