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With more in-home Halloween celebrations expected this year, in-store candy merchandising is starting up to four weeks earlier than previous years, said Phil Stanley, Hershey's global chief sales officer. Christopher Gindlesperger, senior vice president of public affairs and communications at the National Confectioners Association, added that production is shifting somewhat from Halloween-branded candy to multipacks of top-selling brands that have proved popular throughout pandemic pantry loading.

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