Industry News
9/21/2020

Donald Kendall, who served as the CEO of PepsiCo for 23 years and is credited for launching Diet Pepsi, the "Pepsi Generation" campaign and the "Pepsi Challenge" taste tests while facilitating acquisitions, has died at age 99. "In many ways, he was the man who made PepsiCo PepsiCo," said current PepsiCo CEO Ramon Laguarta.

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