Industry News
9/1/2020
Incogmeato by MorningStar Farms

Kellogg's MorningStar Farms brand is following the Chick-fil-A cow tradition by using Prissy the pig, Buckley the cow and Sammi the chicken to try to persuade customers to eat more of its Incogmeato plant-based products. The three "animal influencers" have Instagram accounts linking to coupons for the MorningStar products, an effort to win over the percentage of the public who say they are open to plant-based meat but are hesitant to try it.

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