Industry News

The "Made with Magic, Loved by Families" marketing campaign, cleaner ingredient formulations and redesigned packaging are supporting Ferrara's revitalization of the Keebler cookie brand, said Natalie Hagstrom, general manager, cookies. "Our new packaging features updated ingredient messaging, modern and impactful imagery that differentiates the product on the shelf, and re-closable optimizations that enhance quality to keep cookies fresh," said Hagstrom.

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