Marketers can employ artificial intelligence to improve Facebook advertising by gleaning insights from data, boosting targeting and measuring the performance of creative, writes Attrock's Shane Barker. Barker explains the benefits of AI tools, such as Adext, Phrasee and AI Target.

Attract more high-quality leads by using contact databases to connect with the decision-makers at key accounts and offering valuable lead magnets to prospects, advises Shane Barker. Partner with thought leaders to combine influencer and affiliate marketing, and personalize email campaigns to target prospects with the solutions they need, Barker recommends.

Mix up business-to-business content formats to engage with buyers at different stages of their buying journey -- using video for product demonstrations, webinars and podcasts to nurture leads and white papers or industry reports to attract new prospects, advises Attrock's Shane Barker. Barker explains how to identify the right content topics using keyword research and how to convert leads using social proof.

A sonic branding study by Man Made Music and Sentient Decision Science emphasizes the importance of a sonic logo to engage emotionally with consumers, but also found that sonic logos must be adaptable to respond to situations such as the pandemic. Man Made Music President Lauren McGuire explains five key takeaways from the study, such as the need for sonic logos to evoke hope and be "situationally appropriate."

Amazon launched an augmented reality app that enables customers to scan QR codes on delivery boxes to unlock different AR experiences. Experiences include creating a customized virtual jack-o'-lantern, watching virtual dinosaurs or seeing a box transform virtually into a small blue car.