A package redesign by Morinaga America for its Hi-Chew brand has won a 2020 Global Nielsen BASES Design Impact Award, with other award winners including 7-Select Kettle Chips and Oreo. The Hi-Chew design represents "elevated packaging in their marketing mix while inspiring other brands to take a deeper look at their packaging designs," said Nielsen's Andrea Fraboni.
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Morinaga America is collaborating with Menchie's Frozen Yogurt for the third consecutive year to roll out an exclusive Hi-Chew frozen yogurt flavor. This year, the partnership has released a Hi-Chew raspberry variety in honor of National Berry Month.
Morinaga America is conducting the Flavor Games 2020 campaign on its website this month to determine the next Hi-Chew flavor. The winning flavor will be announced Sept. 30, and possibilities include fruit tart, black cherry and Muscat white grape.
Morinaga America has introduced a new product called Hi-Chew Soda Pop Mix. The candy comes in a cola flavor modeled after US soda, as well as Ramune, a nod to the popular Japanese soft drink.
Morinaga America will launch Fruit Combos this year, which borrow the dual-layer concept from its HI-CHEW brand, as well as the Soda Pop Mix assortment. The brand is appealing to adults who appreciate natural flavors and colors, says Kayleigh Westerfield, marketing manager.
Hi-Chew's new dragon fruit flavor has been made into a frozen yogurt flavor at Menchie's Frozen Yogurt. "[W]e're intrigued by the idea of reimagining Hi-Chew's true-to-fruit flavors in an unexpected way," said Morinaga America Chief Marketing Officer Tatsuya Takamiya.