Industry News
11/10/2020
Hershey

Several of Hershey's recent confectionery debuts, such as Reese's Big Cup with Pretzels and Reese's Snack Cakes, reflect research on convenience store consumer preferences, said Glenn Frazier, director of category management for US convenience. "Hershey has had great success with cross-merchandising beverages like coffee with confectionery items," said Frazier.

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