Danone is releasing a new line of the Oikos Pro dairy brand next month, which includes zero-sugar-added beverages containing 25 grams of protein per bottle. The drinks are available in four flavors, including two offering 100 milligrams of caffeine.
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January represents a banner month for new-to-market dairy products, from Yasso's reformulated Frozen Greek Yogurt bars to Daily Harvest's launch of its alt-milk drink, Mylk. Other January debuts included Post Consumer Brands' Fruit Pebbles and Cocoa Pebbles light ice creams and Oikos' high-protein Pro line of dairy cups and drinks.
The Planet Oat brand, owned by HP Hood, will launch seven products in the new year, including an unsweetened oat milk in vanilla and original flavors. The brand is also adding three flavors to its oat milk-based coffee creamer line.
Yogurt's versatility means it can be both a low-sugar, high-protein snack and a sweet, full-fat dessert, said Danone CEO Emmanuel Faber. The leader of the global company also shares his thoughts on the acquisition of WhiteWave, global growth, and the company's commitment to fighting poverty.
Kraft Foods filed a patent in December for a high-protein cream cheese that retains the same smoothness, mouthfeel and spreadability of conventional cream cheese at both room temperature and under refrigeration. The new production method can be used to create cream cheese products with twice the protein of conventional cream cheese, Kraft's scientists wrote in the filing.
High-protein food and drinks, already popular in the U.S., are gaining traction in Europe, said Mintel, even though most Europeans get enough protein in their diets. European food and drink launches with high-protein claims have gone up from 12% in 2010 to 35% in 2012.