PepsiCo is launching a feature on its direct-to-consumer snacks site that allows consumers to create their own 20-count variety packs of Frito-Lay products. The launch resulted from Frito-Lay research indicating people wanted customizable variety pack options.
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PepsiCo's Frito-Lay division is resurrecting a three-dimensional Doritos variety after a 16-year absence, with the Dec. 28 release serving as "one of our most anticipated product launches ever," according to Rachel Ferdinando, senior vice president and chief marketing officer at Frito-Lay North America. The Doritos 3D Crunch line includes two flavors: spicy ranch and chili cheese nacho.
Grocer growth perspectives from Tony Sarsam, CEO of SpartanNash, topped this week's top 10 list. A new prototype store from Publix also proved popular with SmartBrief readers this week, as did global growth plans from Kraft Heinz and customizable Frito-Lay variety packs from PepsiCo.
PepsiCo's Frito-Lay has debuted Cheetos Popcorn in cheddar and flamin' hot varieties, available now across the country. "The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long," said Brandi Ray, senior director of marketing for Frito-Lay North America.
PepsiCo's Frito-Lay division has brought Cheetos to new outlets such as Taco Bell, Burger King and Regal Cinemas, forging partnerships that help elevate the snack food via experiential marketing opportunities. "It's more than just co-branding. It's their way of trying to make their brands more 3D and less 2D," said analyst Nik Modi of RBC Capital Markets.
Stephen Quinn, Frito-Lay's chief marketing officer, will join Wal-Mart Stores as senior vice president of marketing, insiders say. The appointment was announced during meetings at the company's headquarters, but has not been publicly acknowledged.