Industry News

Chobani has kicked off the #SwitchTheChobaniFlip challenge to commemorate Opposite Day, inviting TikTok users to create a video set to singer Missy Elliott's "Work It" for a chance to win a case of the brand's Flip with the cookie dough crunch and Greek yogurt in their "opposite" order -- in the large and small compartments, respectively. TikTok will award a case of the special Flip to 25 winners, with Elliott's 2002 song set as the background to entries as it features the corresponding lyrics: "I put my thing down, flip it and reverse it."

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