Industry News
The Weeknd

PepsiCo's 2021 Pepsi Super Bowl campaign presents a series of firsts, such as replacing in-game spots with a six-week pregame promotion that includes an ad featuring the Pepsi-sponsored halftime show's performing artist for the first time, said Todd Kaplan, vice president of marketing. The 60-second teaser depicts people dancing and singing to The Weeknd's hit song "Blinding Lights."

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CNBC, Variety online

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