Post Consumer Brands has rolled out on-the-go snack versions of two cereal brands in multiserve resealable pouches, as "nearly 40% of consumers say they eat cereal as a snack," according to Tara LaFerla, brand manager of portfolio innovation at Post. The line consists of Honeycomb Big Bites in original and chocolate flavors, Fruity Pebbles Crisps and Cocoa Pebbles Crisps.
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McKee Foods, the producer of Little Debbie snacks, is working with Kellogg to release the Little Debbie Cosmic Brownies cereal in May. The cereal will feature brownie-flavored square crisps and rainbow sprinkles.
Post Consumer Brands aims to build on sales growth for its cereals in North America with the introduction of the Premier Protein cereal line and snack versions of its Fruity and Cocoa Pebbles and Honeycomb cereals, said CEO Robert Vitale. He added that a Michigan cereal plant has resumed full production after coronavirus-related absenteeism forced a partial shutdown.
Danone North America has released Silk Ultra, a plant-based line of workout recovery drinks containing 20 grams of soy protein in each serving offered in multiserve cartons and three flavors. "As the experts in developing delicious plant-based beverages for over 30 years, Silk saw a real consumer need for a great-tasting plant-based beverage in the protein space," said Andrew Hartshorn, Silk senior vice president of plant based food and beverages.
The pandemic-related resurgence in breakfast food sales is likely to continue as consumers have established morning routines and family connections built around the meal, according to industry analysts. Brands best positioned to maintain growth post-pandemic will offer healthier options such as better-for-you cereal, said Neil Saunders, managing director at GlobalData.
Branded video content takes two differing forms from separate agencies as Snack Factory launches its first such campaign for its Pretzel Crisps. GeniusRocket produced the musical video "One Snack," and Tongal produced the humorous "Meet Carl, the Pretzel Crisp."