Industry News

Birria, a meat-based, regional Mexican dish, has gained a following in the US, thanks in large part to two Mexican American entrepreneurs who introduced the dish in the US as a taco filling. "The stateside success of birria, a dish created by taqueros from Coatzingo and nearby Pueblan towns who then created a market for it in Tijuana, supported by many often-unnamed stands, is the product of the American dream, driven by the entrepreneurship of children of immigrants," Bill Esparza writes.

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