Industry News

Edgewell Personal Care is rebranding its Schick Hydro men's razor line as Schick Hydro Skin Comfort and adding a post-shave balm, face wash and Stubble Eraser comb, as men are shaving less frequently and prioritizing skin protection during the coronavirus pandemic. Edgewell is promoting the launch with the "Your Skin Has Feelings" campaign that includes digital, TV and influencer content.

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