Shane Barker, digital marketing consultant and co-founder of Attrock, writing in a SmartBrief post.

Chevrolet has launched a TikTok channel and teamed with country-trap musician Breland on a revamped version of his hit "My Truck" that features the Chevy Trucks lineup in new lyrics and the Silverado in the accompanying video. The automaker intends to "leverage this early-adopter status to establish authentic connections with a younger demographic," says Silverado's Jennifer Hoffman.

Clubhouse has launched an influencer program to help its most popular "moderators" hone their craft, and brand and agency executives talk about how influencer strategies might be received on the audio-based app. "[A]n advertiser can view a particular room as a very dedicated audience ripe for ads and brand activations released to the room's subject matter, knowing that everyone in the room has a vested interest in the topic," says Markerly's Justin Kline.

Mix up business-to-business content formats to engage with buyers at different stages of their buying journey -- using video for product demonstrations, webinars and podcasts to nurture leads and white papers or industry reports to attract new prospects, advises Attrock's Shane Barker. Barker explains how to identify the right content topics using keyword research and how to convert leads using social proof.

Business-to-business marketers can improve their return on investment from content marketing by basing strategy on insights related to target audiences, the sales funnel and content trends, writes Attrock co-founder Shane Barker. Barker explains how to gather such insights and offers advice on various content distribution channels such as LinkedIn, blogs and other social platforms, email and industry websites.