Hershey is planning to debut organic products for its Reese's and Hershey's brands this year while re-releasing zero-sugar candies "in a much more contemporary way," said CEO Michelle Buck. The company will also increase advertising spending in 2021 to help sustain last year's market share gains, she added.
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Hershey's Reese's brand is debuting ads for the Tokyo Summer Olympics featuring US swimming gold medalists Katie Ledecky, Caeleb Dressel and Michael Phelps as the Reese's Ultimate Team to promote the all-peanut-butter Reese's Ultimate variety. Reese's is an official Olympics and Team USA sponsor.
Jeff Bezos' post-CEO plans for Amazon, including a focus on grocery, made waves on this week's most-read list. The rebranding of Aunt Jemima into Pearl Milling Company and Hershey's plans for an organic, zero-sugar range of candies also proved popular.
Hershey's Cadbury Egg brand has launched its annual search for the next Cadbury Bunny. People are invited to submit photos of their pet wearing bunny ears for the chance to earn $5,000 and see their pet in a Cadbury Egg commercial.
Hershey's Easter and Valentine's Day candy portfolio includes several returning and new products such as a milk chocolate Build-A-Bunny for Easter and what Michael Reese, Hershey's senior brand manager of holiday confections, calls "our star" -- the Reese's Mallow-Top Peanut Butter Cup featuring a marshmallow layer covering a peanut butter and chocolate base. The Valentine's Day lineup includes the new Hershey's Kisses Meltaway Roses variety and Reese's Big Box O' Love featuring 20 Reese's cups.
Hershey Foods Corp. will sell plastic canes filled with Reese's Pieces and topped with a toy E.T. when the Steven Spielberg film "E.T. -- The Extraterrestrial" is re-released March 22, 2002. Reese's Pieces, first introduced in 1981, got a big boost in the movie when the candy was used to draw the extraterrestrial out of the woods.