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Cracker Barrel launched into innovation mode in 2020 with a revamped menu that put new twists on classic comfort foods and the addition of alcohol service that lets all-day breakfast fans pair their pancakes with a mimosa, said Cammie Spillyards-Schaefer, vice president of culinary and menu strategy. She shares insights into how the chain applies culinary innovation, from catering offerings to the kids menu.

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