TikTok revealed insights about its older users, including that parents connect with "tips, tricks, and in-depth knowledge" and are more likely than non-parents to share content about home appliances, snacks and business. In addition, popular hashtags include #family with 67 billion views, #momsoftiktok with 44 billion views and #dad with 25 billion views.

Airstream created a web-based augmented reality experience that showcases its Airstream Basecamp 20 trailer. The AR experience can be accessed via a QR code and unlocks a life-size Basecamp 20 for exploration.

VaynerMedia created a six-episode "How I Grow" video series for Scotts Miracle-Gro that documents the gardening experiences of actual customers. The series is part of the brand's "Miracle-Gro Makes It Possible" push, and the long-form videos are running across social with 15- and 30-second versions on TV.

Dunkin' Donuts' "Always Running" campaign from Hill Holliday media agency Trilia includes a series of 360-degree videos across Discovery's digital properties. One atmospheric spot, "The Harbor That Never Sleeps," shows how a tugboat crew is powered by coffee.

At the Dunkin' Donuts test kitchen in Canton, Mass., Rick Golden oversees the development of each new doughnut flavor, a nine-month process that comes with trial, error and the baking of about 1,200 doughnuts a day. He shares the secret to making an excellent doughnut, the most unusual flavor he's seen and the reason it took four years to perfect the chocolate yeast doughnut.