Industry News
4/7/2021
Marjanovic
Campbell Soup

Campbell has tapped 7-foot-4 NBA star Boban Marjanovic for a TikTok challenge promoting its Goldfish cracker brand. The #GoForTheHandful campaign asks people to try and match the 301 crackers Marjanovic can scoop in one hand, with finalists receiving a "Boban Size" giant Goldfish bag and the winner earning the chance to appear in social media content.

Related Summaries