A group of banks led by Citigroup and Bank of America is working to develop an electronic trading platform for collateralized loan obligations, sources say. The banks reportedly want a platform in the nascent electronic CLO trading market that will not charge what they consider to be high fees for trading services and market data.

The buyer, not your product, should be the central focus of your business-to-business content marketing, writes Ironpaper's Jonathan Franchell, who explains how marketers can address this "substance gap." Formulate ideal customer profiles, identify your company's robust differentiating value and continually update profiles to stay on point with relevant content, Franchell advises.

Messages That Matter co-founder Lawson Abinanti explains three common mistakes business-to-business companies make with marketing -- not effectively differentiating from rivals, not explaining value to customers and failing to promote a consistent, core message. "A company's competitive advantage should be the foundation for messaging, but only if it is unique and expresses a benefit that solves a pressing target audience problem," Abinanti says.

Business-to-business marketers can use evergreen strategies for consistent lead generation, such as content marketing, search engine optimization, social media and email, Victor Iryniuk writes. Iryniuk explains how to boost leads using each tactic and outlines the best lead gen tools, including eSputnik, Leadfeeder, AeroLeads and ProProfs Survey Maker.

Business-to-business marketers can boost lead generation efforts by using Quora -- a social platform whose users are already asking questions that could be relevant for their industry. Shane Barker explains how, including by employing the Spaces feature to connect with target audiences and getting conversational on the platform.