Industry News
4/15/2021
Rae
Rich Polk/Getty Images

PepsiCo's Lifewtr bottled water brand has partnered with actress and producer Issa Rae to create more opportunities for artists from under-represented groups. The "Life Unseen" campaign includes the #LifeUnseenContest on Instagram, which invites artists to submit their work for a chance to win $10,000 and mentoring from Rae.

Full Story:
Adweek, CNN

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