Research firm eMarketer is projecting that ViacomCBS-owned free ad-supported TV streaming service Pluto will surpass $1 billion in revenue by 2022 and that 60% AVOD/FAST ad revenues will come out of linear TV budgets, with 42% of buyers using streaming for first time.

PrendeTV has hit the market, with Univision announcing that the free, ad-supported streaming service for U.S. Hispanic audiences is now available.

Roku has acquired TOH Holdings, the owner of the This Old House business, from TZP Group as its ad-supported streaming platform continues to grow.

The number of hours streamed on Fox's Tubi rose by 58% in 2020 compared to 2019 with nearly half of its 33 million monthly active users under 35 year old, the ad-supported video-on-demand service reported. The free AVOD, which cited an influx of Fox content for the gains, also said 68% did not watch other AVOD services.

Are consumers brand-loyal in the competitive ad-supported VOD (AVOD) sector of the streaming business? According to Fox, 68% of those who use its free-to-watch Tubi platform can't be reached by advertisers on other AVOD services. Drilling further, Fox said 78% of Tubi users don't use NBCUniversal's Peacock; 71% don't watch Roku Channel; and 56% don't peruse ViacomCBS' Pluto TV.