Sellers of online advertising—including AT&T, Twitter, Google and Verizon—have received a letter from six US senators raising concerns about selling individuals' data through a bidding process that can reveal some details to any participant. The group, which contains Democrats and a Republican, mentions that foreign governments could gain access to the information.
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Enterprises' customers and stakeholders are demanding complete transparency, regardless of data processing method, writes Leslie Stevens of Thomson Reuters. Stevens recommends making security and privacy central aspects of customers' experiences, as well as simplifying processes.
Enterprises increasingly need to establish guidelines for determining whether and how data should be stored or disposed of. Consultant Sudhakar Sathiyamurthy writes that challenges to "defensible data disposition" include mindsets that encourage data hoarding, limitations of technology, inconsistent regulations, misconceptions about processed data, and insufficient integration between business and governance.
Justin Sherman, a research fellow at American University's law school, writes that defining a "data brokerage" will be one of the keys to US privacy regulations. Sherman dissects laws in Vermont and California, as well as a definition from a 2014 Federal Trade Commission study.
The revised Japanese Act on the Protection of Personal Information will go into effect April 1, 2022, government officials say. Also, effective Oct. 1, 2021, restrictions will apply to the "opt-out" provision involving third parties.
Advertising agencies love consumer data, but some are reconsidering their relationships with the brokers that provide it. New regulations mean that many agencies are choosing not to deal with brokers that don't let customers opt out of collection or that use third-party data.