VMLY&R celebrated National Grilled Cheese Sandwich Day on Monday for Kraft Singles by creating a branded wooden holder and incense sticks that smell like grilled cheese. Fans can enter on Twitter to win the Grilled Cheese-cense, which is showcased in a short video.
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LinkedIn's new Ads Guide is designed to offer a comprehensive look at the platform's promotional tools, requirements and specs. The guide is divided into four ad categories: Lead Gen Forms, Text and Dynamic Ads, Sponsored Content and Sponsored Messaging.
The winners of The Advertising Club's 57th annual ANDY Awards include Translation, which took home the highest accolade, the GRANDY Award, for its "You love Me" campaign for Beats by Dre. McCann Health, Mischief @ No Fixed Address, We Believers and R/GA were among the other agency winners.
VMLY&R, with Black Ops Productions, has created shoelaces that smell like Oscar Mayer Hardwood Smoked Bacon. People can enter to win one of the 1,500 shoelace pairs by tweeting #Sweepstakes and #OscarCookMyKicks.
Wendy's is touting itself as the official breakfast of the NCAA March Madness tournament in a campaign that stars former Indiana Pacers player Reggie Miller, who, in the first spot, moves into an Indianapolis Wendy's restaurant for the tournament. Additional ads include one with Kenny Smith and the campaign, from VMLY&R, The Marketing Arm, Spark Foundry and Ketchum, includes Twitter watch parties.
Agency veteran Myron King was named chief integration officer at VMLY&R and will lead the company's new Transformation Initiative, which addresses systemic racism internally and in client relations. King helped with the creation of the company's Diversity, Equity and Inclusion Committee and with his promotion will join VMLY&R's executive leadership team.