Adweek spotlights 17 brand executives that are leading the charge in sustainable corporate actions. Some of the pioneers include Dole's Rupen Desai, General Mills' Brad Hiranaga and Patagonia's Wendy Savage.

Co-authors of the book "Ultimate Guide to Social Media Marketing" talk in this podcast about the importance of strategy above particular social platforms and how people are using social media differently due to changing behaviors amid the pandemic. They discuss why a "video-first strategy" is essential and chat about how business-to-business marketers are upping their game with LinkedIn Stories.

ConAgra is planning "surgical and extremely disciplined" increases in its marketing investment for brands such as Marie Callender's and Healthy Choice, says CEO Sean Connolly. The company has "historically underinvested in the branded side of the portfolio, so we plan to invest more in marketing as the brands can handle it," Connolly added.

Bizo is adapting an ad targeting and retargeting platform for moving business-to-business leads through the sales funnel. Bizo Company Targeting provides "surgical branding" to key executives at an organization and Bizo CRM Retargeting nurtures leads with targeted online display ads between e-mail blasts.

Private investors might abandon the banking sector after Citigroup announced that it will stop paying dividend on some of its preferred shares, in addition to all common shares, analysts and traders said. Although the dividend suspension was essentially priced into the market already, the formal announcement "is a watershed event" that will probably end the ability of banks to sell similar preferred securities in primary capital markets, said Ricardo Kleinbaum, a trading sector specialist at BNP Paribas.