Industry News

The pandemic has amplified the need for brands to leverage data to meet consumers in a wider array of channels and anticipate changes in consumer behavior, rather than just react to changes, said Vikram Somaya, chief data and analytics officer at PepsiCo. "These highly dynamic consumer behaviors require a high level of proficiency and understanding of data and analytics across all functions and levels of the company to compete and pave the way forward," said Somaya.

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