Industry News
Oreo Cookie/Twitter

Oreo Thins unveiled a "Thins Protection Program" campaign that features special-edition packs of the cookies camouflaged by the branding of Ford, Better Homes and Gardens, Hanes and Green Giant to keep them hidden from kids, or others. The push, from The Community, 360i, VaynerMedia, MediaMonks and Weber Shandwick, invites people to share their most creative hiding spots on social for the chance to win the special packs and a grand prize of $25,000.

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