Industry News
8/10/2021

Hershey's plans to scale the Lily's Sweets brand will benefit from the premium brand's high-dollar valuation, which indicates it has growth potential, as well as its better-for-you positioning, said CEO Michele Buck. "[W]e have already launched a broader portfolio of better-for-you on our core brands, and so that whole better-for-you area is a big point of focus for us," said Buck.

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