Industry News
8/23/2021
Joe Raedle/Getty Images

Joe Coulombe went into the food retail business 50 years ago in California, using a set criteria to determine what he sold and subscribing to other business essentials such as staying well-informed and paying his workers good wages. Coulombe, who died last year, recounts how he built the iconic Trader Joe's brand in his posthumous book "Becoming Trader Joe," which combines a memoir with key lessons he learned along the way.

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