Industry News
8/23/2021
Phil Faraone/MTV1415/Getty Images

Demand for American candy has skyrocketed in the UK due to a pandemic-inspired need for nostalgia-driven escapism, said food trends expert Shokofeh Hejazi. UK consumers "grew up watching American TV and films and watched their favorite characters eating things like Twinkies, Pop-Tarts, Tootsie Rolls and Hershey's chocolate," explained Hejazi.

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