9/8/2021
5G will create a number of new opportunities for marketers and developers, Verizon's Yvette Martinez-Rea told a gaming event in advising marketers to figure out how they can leverage technology that is already in consumers' hands. Martinez-Rea said partnerships and collaborations, rather than transactional relationships, will be especially important in promoting gaming in a 5G world.
Full Story:
Adweek