Brian Robbins, who heads NIckelodeon as president, kids & family entertainment at ViacomCBS, is expected to be named head of Paramount Pictures as ViacomCBS gears up to create more content for Paramount Plus.

The first Sunday of this new National Football League season will feature something fans will get used to, double double headers. Both Fox and CBS will be airing games at both 1 p.m. ET and 4:25 p.m, a move that may not help either network's individual ratings but will, the NFL expects, result in more people watching its games.

Kelly Kahl, CBS Entertainment president, spoke at the network's Television Critics Association Press Tour session, explaining how the network and its streaming siblings, Paramount Plus and Pluto TV, work together to garner the most viewership for their collective series. CBS's mission remains "to entertain mass audiences," said Kahl, and it now has help on the digital platforms, including the CBS app.

NBCUniversal said more companies have asked to be included in its search for a better system for measuring its various businesses, including television viewership.

DirecTV Stream launched today with a new ad campaign featuring tennis star Serena Williams as Wonder Woman. The commercial touts that DirecTV Stream makes it easy to watch both live TV and on-demand content.