Industry News

Hershey is expanding its efforts to offer items that target different snacking occasions with the new Reese's Snack Bar, which is positioned as meeting afternoon satiety and indulgence needs. The bar contains puffed rice, peanuts, peanut butter creme and a chocolate layer, while Hershey is also releasing Reese's Big Cup with Potato Chips, KitKat Duos Strawberry + Dark Chocolate and a cherry limeade flavor for its Ice Breakers gum and mints brand.

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