Single-serve formats part of Kellogg's growth plan for snacks | McCormick plans to cut costs by $400M | Jones Soda develops premium soda line for 7-Eleven
February 22, 2016
GMA SmartBrief
News for the food, beverage and consumer packaged goods industry

Company Watch
Single-serve formats part of Kellogg's growth plan for snacks
(Justin Sullivan/Getty Images)
Introducing smaller packaging formats for Cheez-It and Pringles will position both brands for growth by creating more snacking opportunities, said Paul Norman, president of Kellogg North America. The company is also hoping to boost sales of its Kashi brand with the introduction of new Go Lean cereal and bars, Norman said. (France) (2/18)
Share: LinkedInTwitterFacebookGoogle+Email
McCormick plans to cut costs by $400M
Continuing cost-effective practices throughout its supply chain and streamlining its global operations are among the strategies McCormick executives are planning to cut its costs by $400 million in four years, said Executive Vice President and CFO Gordon Stetz. The company also plans to boost sales growth by expanding its organic and non-GMO product portfolio, Stetz said. (2/18)
Share: LinkedInTwitterFacebookGoogle+Email
Jones Soda develops premium soda line for 7-Eleven
7-Eleven partnered with Jones Soda on a co-branded soda line called 7-Select that will enter US stores next month. The five sodas are the first caffeinated beverages produced by Jones. "We spent a lot of time analyzing the 7-Eleven guest," Jones Soda CEO Jennifer Cue said. "It's a guest that's on-the-go. Energy drinks do very well in 7-Eleven, so we definitely felt that we wanted to include something that would give the guests a bit of a pick-up in the afternoon." (2/18), (free registration) (2/18), CSP (2/18)
Share: LinkedInTwitterFacebookGoogle+Email
PepsiCo CEO: "5 Cs" model is recipe for success
Indra Nooyi
Nooyi (Alex Goodlett/Getty Images)
PepsiCo CEO Indra Nooyi credits the company's continued strong performance to its focus on culture, a commercial agenda, cost focus, capital allocation and building capabilities, which she calls the "5 Cs" model. "We have the right balance, the right priorities, the right vision and a commitment to creating long-term value for all of our shareholders," Nooyi said. (free registration) (2/19)
Share: LinkedInTwitterFacebookGoogle+Email
Natural snacks and sodas, exotic foods poised for growth
Natural snacks and sodas, exotic foods poised for growth
(Justin Sullivan/Getty Images)
Food retailers and brands should be ready to meet consumer demand for all-natural snacks that are "as close to their most natural form as possible," sodas without artificial dyes and international and unconventional foods that appeal to shoppers' taste for exotic flavors, writes Joel Goldstein, president of Mr. Checkout Distributors. Progressive Grocer (2/19)
Share: LinkedInTwitterFacebookGoogle+Email
Most Read by the C-Suite
SmartBrief Exclusives
Behind the Scenes: Tips and best practices on management and operations from SmartBrief
Food brands find ways to make mobile connections
Food retailers and packaged food brands have a large and growing array of mobile options to choose from, and they're working to tailor their mobile offerings to meet customers' needs, experts said at the National Retail Federation's BIG Show last month. Finding a balance between reaching customers where they are and not overwhelming them to the point that your message is lost is vital to mobile success, said Tim Burke, director of category leadership at Kraft Heinz. SmartBrief/SmartBlog on Food & Beverage (2/22)
Share: LinkedInTwitterFacebookGoogle+Email
Advertising & Marketing
Pepsi plans worldwide campaign centered on emojis
pepsi soda, pepsi plastic bottle
Pepsi is gearing up to roll out a range of emoji-designed bottles and cans to 100 markets around the world, including the US. The push includes country-specific emojis, and the brand is extending the designs beyond its own products with items such as emoji-inspired sunglasses. Advertising Age (tiered subscription model) (2/19)
Share: LinkedInTwitterFacebookGoogle+Email
Retail Spotlight
Raley's teams with food truck to boost its brand
Raley's Family of Fine Stores is partnering with food truck operator Flavor Face to provide all of its food, as part of an effort to increase Raley's brand recognition and establish a presence at community events, the retailer said. "The food truck revolution has become the newest, convenient, entertaining dining experience and Raley's is eager to be a part of it," the company said. Progressive Grocer (2/18)
Share: LinkedInTwitterFacebookGoogle+Email
Health & Wellness
Functional beverage trend drives brain-boosting drinks
The growing functional beverage trend and interest in cognitive health are driving an increase in the use of ingredients such as antioxidants and omega-3s in beverages, industry experts say. "The market is just beginning to gain traction for these products and the future could see impressive growth with innovative formulation and ingredients in a variety of liquid formats, such as shots, beverages, tinctures, liquid concentrates, etc. I think we’ll see that the companies who invest in this category early will have a considerable advantage and be well-positioned to succeed," said Matt Phillips, chief commercial officer at Nutegrity. (2/15)
Share: LinkedInTwitterFacebookGoogle+Email
GMA News
Don't delay! Register for GMA's Food Safety Modernization Workshops!
GMA Workshop Series
GMA's multi-part Beyond the Basics Workshop Series will prepare your company to address every aspect of Food Safety Modernization. It takes a deeper dive into FSMA, providing attendees the required tools to implement each essential component of a Food Safety Plan. Join us as we guide manufacturers in the transition from HACCP to an effective food safety plan -- register today!
Share: LinkedInTwitterFacebookGoogle+Email
Government & Food Safety
Proposed Senate bill would block Vermont food labeling law
Senate Agriculture Chairman Pat Roberts, R-Kan, introduced proposed legislation late Friday that would block a Vermont bill requiring states to label genetically modified foods. Food industry groups that want a more streamlined labeling process have voiced support for Roberts' bill. "Congress must pass a national food labeling solution that offers farmers, families and food producers the certainty and access to the affordable and sustainable food supply they deserve," said GMA president Pamela Bailey. The Associated Press (2/19), FoodNavigator (2/21)
Share: LinkedInTwitterFacebookGoogle+Email
Press Releases
Post a Press Release
Desire is the starting point of all achievement."
-- Napoleon Hill,
Share: LinkedInTwitterFacebookGoogle+Email
Subscriber Tools
Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
Advertising:  Chris Warne
  P: 646.462.4647
Editor:  Patricia Contreras

Download the SmartBrief App  iTunes / Android
iTunes  Android
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2016 SmartBrief, Inc.®
Privacy policy |  Legal Information