Campbell pledges $125M in funding for food startups | Smithfield Foods, United Suppliers team on soil conservation project | Abbott eschews standard flavors to help snack bars stand out
February 18, 2016
GMA SmartBrief
News for the food, beverage and consumer packaged goods industry

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Campbell pledges $125M in funding for food startups
Campbell Soup will invest $125 million in food startups through the new Acre Venture Partners fund, as part of an effort to develop a better approach to investing in startups, CEO Denise Morrison said Wednesday. "There's a massive influx of venture capital aimed at disrupting the food ecosystem, flowing from traditional VC firms and from funds managed by large food companies," Morrison said. But "a more strategic and methodical approach" is necessary, she added. Advertising Age (free access for SmartBrief readers) (2/17), The Wall Street Journal (tiered subscription model) (2/17)
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Smithfield Foods, United Suppliers team on soil conservation project
Smithfield Foods is teaming with agricultural cooperative United Suppliers to improve soil conservation and reduce erosion at its hog-sourcing plants in the Midwest. Smithfield plans to use United's SUSTAIN platform in locations in Iowa and Missouri. Meat & Poultry Online (2/17)
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Abbott eschews standard flavors to help snack bars stand out
Ensure-maker Abbott Laboratories is counting on sophisticated flavors and bright packaging to help its new Curate line stand out in the crowded snack bar category. Ingredients such as sea salt and vinegar lend a savory flavor that may appeal to consumers looking for snacks with less sugar. FoodNavigator (2/17)
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Sports drink targets athletes with sugar beet sweetener
Sports drink brand Nth Degree Innovations designed its line of beverages with serious athletes in mind and uses a low glycemic sugar beet-derived sweetener called Palatinose, said co-founder Peter Strahm. The company plans to expand distribution from New York and New Jersey to regions including Southern California and select markets in the Southeastern US. CNBC (2/16)
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Data: Brands must rethink meals as consumer habits shift
Data: Brands must rethink meals as consumer habits shift
Consumers are trading traditional three-part meals for one- and two-dish meals, especially at dinner, according to data from NPD Group. "This doesn't mean that main meals, ingredients, condiments and side dishes are going away, it just requires food manufacturers to reconsider the role of these items in the occasion and how these items can stay relevant to consumers' new eating patterns," said David Portalatin, vice president and food industry analyst at NPD. Supermarket News (free registration) (2/16)
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Black Friday Consumer Spend Insights
Look at actual Black Friday sales numbers in this Mastercard webinar, Unwrapping the 2022 Holiday Retail Season. Economic and industry experts will discuss the big weekend, as well as a look ahead at 2023 retail trends. December 1st at 1 PM EST —to register, click here.
SmartBrief Exclusives
Read the latest food and beverage coverage by SmartBrief in SmartBrief Exclusives:
Supply Chain Management
Supply chain managers are more important than ever
The role of the supply chain manager is critical to increasing visibility, Larry Lewis writes. Transportation management systems are helping to identify problems in the supply chain, and managers must make sure regulations and compliance standards are being met and the right software is being used. Industrial Distribution online (2/16)
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Advertising & Marketing
Snickers mocks airbrushing in SI Swimsuit spot
(Chris Hondros/Getty Images)
Snickers has used the back cover of the swimsuit edition of Sports Illustrated to poke fun at the art of airbrushing. The ad from BBDO New York shows a model in a bikini with some unusual features due to photoshopping mistakes. The headline reads: "Photo retouchers get confused when they're hungry." Adweek (2/17), Advertising Age (free access for SmartBrief readers) (2/17)
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Retail Spotlight
Moms find a lot to like about Kroger's ClickList service
Moms find a lot to like about Kroger's ClickList service
(Mike Kalasnik/Flickr)
Kroger is finding success with its ClickList online grocery program, especially among shoppers with young children, according to online consumer feedback. "Dear Kroger ClickList...You have changed my life. I don't know if I'll ever go in a grocery store again. Ok maybe that's exaggerating but with twins and 20-degree weather, having groceries brought to my car was awesome!!!" customer Audra Logan wrote on Facebook. Business Insider (2/17)
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