Domino's ads spotlight the Ultimate Pizza Delivery Vehicle | Burger King's Grilled Dogs get front page news covers | Starbucks to shake up its loyalty rewards
February 23, 2016
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Domino's ads spotlight the Ultimate Pizza Delivery Vehicle
Domino's ads spotlight the Ultimate Pizza Delivery Vehicle
(Justin Sullivan/Getty Images)
New commercials for Domino's DXP delivery car poke fun at traditional auto advertising, with a voiceover touting the vehicle's features such as its built-in pizza oven. A second ad features the car racing across the desert to bring pizza to a film set. Adweek (2/22), Advertising Age (tiered subscription model) (2/22)
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Trending: Farm to Table Desserts
Parsnip Walnut Cake with Candied Walnut Ice Cream
california walnuts/parsnips/apples
The Farm to Table trend is all about sustainable, locally sourced ingredients with an emphasis on freshness. Even desserts are combining surprising
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Burger King's Grilled Dogs get front page news covers
Rahm Emanuel Announces Police Accountability Task Force As CPD Chief Is Fired
(Scott Olson/Getty Images)
Burger King has unveiled full-page cover ads on a variety of newspapers to tout its new Grilled Dogs. The copy next to the King mascot reads "The King's Got a Whopper ... and we're not talking about burgers." The campaign was created by Code and Theory, Horizon and Alison Brod Public Relations. Advertising Age (tiered subscription model) (2/22)
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Starbucks to shake up its loyalty rewards
Starbucks to shake up its loyalty rewards
(Ben Pruchnie/Getty Images)
Starbucks will change the rewards under its loyalty program in April, in a move that will benefit bigger spenders. Loyalty members currently earn stars for each purchase and get a free item after amassing 12 stars; in the future, users will get two stars for each dollar they spend and will have to spend $62.50 to get enough stars for a freebie. WBTW-TV (Myrtle Beach, S.C.)/The Associated Press (2/22)
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Sysco nails down deal to buy UK-based Brakes Group
US-based foodservice vendor Sysco will pay private-equity group Bain Capital about $3.1 billion to acquire UK-based supplier Brakes Group. The move will give Sysco a bigger presence in the UK and Ireland and allow it to expand further into Europe, the companies said. The Telegraph (London) (tiered subscription model) (2/22)
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Fast Casual Burger Joint Shaves One Minute off Wait Times
Austin-based Mighty Fine Burgers is a counter service restaurant that did away with a noisy PA system and took Texas hospitality up a notch with tableside delivery. Learn how they increased speed of service by one minute and improved the customer experience.
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Smiling Moose revamps brand, pushes for growth
Smiling Moose Rocky Mountain Deli is revamping its brand as it strives to meet its growth goals for 2020. As part of that effort, the company has developed new menu items and created a new restaurant design. The brand's growth efforts "will include working with current franchisees to expand existing trade areas, adding new franchisees with restaurant experience and a desire to own multiple units, and strategically expanding the supply chain to support efficient growth and ensure brand quality and consistency," said CEO Sue Daggett. (2/20)
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Algae keeps Calif. crab boats docked
California crab fishermen have lost about $48 million thus far to a toxic algae bloom that has delayed the start of the commercial Dungeness crab season indefinitely. Restaurants in the area that typically serve locally-caught Dungeness crab are importing the seafood from Oregon to meet demand. The Wall Street Journal (tiered subscription model) (2/21)
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Meal delivery startups face fast-growing competition
More than 100 companies now offer delivery of some type of DIY meal kits, from Blue Apron, HelloFresh and Plated -- which deliver ingredients and instructions -- to Munchery, which ships chef-prepared meals that only need to be heated. The increasingly crowded field makes it tough for players to stand out so effective marketing is essential, experts said. Adweek (2/22)
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Digital ordering and the rise of the virtual restaurant
New York City startup Green Summit Group has created eight restaurant brands without a single storefront. The company offers delivery only, a model that lets it tweak menus often and quickly create new concepts to feed changing tastes and trends, said partner Peter Schatzberg. Crain's New York Business (2/21)
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SmartBrief Exclusives
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Culinary Spotlight
Culinary tricks could trickle down from fine dining to snack foods
Heston Blumenthal
Blumenthal (Graham Denholm/Getty Images)
Heston Blumenthal is famous for his fine dining restaurants in the UK, but the chef thinks that some of the techniques he has perfected in the kitchen can help make commercial foods healthier and more delicious. Blumenthal has used a process called encapsulation to reduce sodium in the dishes at his restaurant Fat Duck, and a similar process could be used to reduce the salt in potato chips and other packaged snacks. Eater (2/19)
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The savory side of oatmeal
Chefs are embracing oatmeal as a neutral, gluten-free base for a variety of savory dishes. Oats can make for a more nutritious polenta or a twist on traditional risotto. The New York Times (free-article access for SmartBrief readers) (2/19)
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The thing about a hero is even when it doesn't look like there's a light at the end of the tunnel, he's going to keep digging, he's going to keep trying to do right and make up for what's gone before, just because that's who he is."
-- Joss Whedon,
screenwriter and director
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