March 2, 2023
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Takeoff
JetBlue lets passengers contribute to sustainable flights
(JetBlue)
JetBlue's new online platform lets customers calculate emissions from their flight and pay for sustainable aviation fuel. In a statement, the airline notes that "SAF as the most promising avenue for addressing aviation emissions in a meaningful and rapid way -- once cost-effective SAF is made available commercially at scale."
Full Story: TravelPulse (2/27) 
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PSA, a regional carrier of American Airlines, is hiring captains and first officers in Dallas as the airline staffs up to support a new hub. "We're going to have about five airplanes flying daily, so 20 daily departures out of the Dallas hub," according to PSA.
Full Story: The Dallas Morning News (tiered subscription model) (2/28) 
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Community Coffee's Espresso + Cream iced coffee will soon be available on thousands of Southwest flights. "We are excited to welcome this new drink onboard -- especially after learning from Mintel that 42% of Gen Z consumes cold coffee," according to the airline.
Full Story: KXAS-TV (Dallas-Fort Worth) (2/24) 
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United, Delta, Southwest and American Airlines are all confirming family-friendly seating policies including early boarding and waiving seating fees for those flying with young children. American Airlines' updated customer service plan includes a provision guaranteeing that children will sit next to an accompanying adult.
Full Story: CNN (2/28) 
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POLL QUESTION:
Are you willing to switch airline seats when asked?
VoteYes.
VoteNo.
VoteYes, but it must be an equal or better seat.
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The Smarter Traveler
New technology such as machine learning, artificial intelligence and other automated systems is making it easier for business travelers and corporate decision-makers to stick to a budget and manage expenses. Virtual cards are gaining in popularity, allowing managers to put limits on expenses and sync in real time to the traveler's mobile wallet.
Full Story: Skift (tiered subscription model) (2/28) 
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Refuel and Refresh
A new luxury resort will rise on a 160-acre property in Shepherdsville, Ky., along the Kentucky Bourbon Trail and will include a hotel, conference center and restaurant. The Grand Reserve will likely cost between $200 million and $300 million and has an expected completion date of 2026.
Full Story: WLKY-TV (Louisville, Ky.) (2/24) 
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Construction is slated to start later this year on the Ritz-Carlton Reserve in Costa do Sol, Brazil. The property will feature 58 sustainable villas that each come with their own private pools, a spa, an environmental reference center, a leisure and sports area and a native-regeneration nursery and be part of a development that also includes a JW Marriott All-Inclusive resort and the Rock In Rio, Autograph Collection.
Full Story: Hotels Magazine online (free registration) (2/24) 
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Your Take
Here are the results from Tuesday's reader poll.
Poll: Do you turn off electronic devices in-flight
Always.
 52.12%
Sometimes.
 21.96%
Only when I remember.
 12.96%
Never.
 12.96%
About the Editor
Angie Giroux
Angie Giroux
When my twin boys were toddlers, a woman on our flight  approached her seat located in the same row as us with a look of, "I'm sitting here with these kids?" She and I both had aisle seats so I politely asked if she would be willing to swap seats. She agreed and it all worked out, but that is not always the case. Are you willing to switch airline seats when asked? Be sure to answer our poll question in the top section. 

I manage and edit SmartBrief newsletters covering airlines, hospitality and travel. If you like this newsletter, hate this newsletter or have any fun stories or travel pictures to share, drop me a note

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Sometimes you gotta go with your first instinct. You gotta go with your gut.
Michael B. Jordan,
actor, director
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