Artificial intelligence and machine learning tools have been added to workflows by 71% of social marketers surveyed by Sprout Social and Cint, and 82% are seeing positive results through improved productivity, more accurate content targeting and speedier content creation. Within the next six months, 55% of those social marketers who don't currently use the technology plan to begin tests.

Social and digital agency leaders talk about tackling the challenges surrounding digital marketing. "By participating in the platforms from a brand perspective, we can ensure that we're doing what we can to limit or counteract the amount of hate speech, bullying and disinformation that is at least in our control," says VMLY&R New York and Miami's Doron Faktor.

Newer generations of artificial intelligence tools will handle more specialized tasks and take over mundane duties such as tweaking social media posts, say Insider Intelligence analysts. Marketers also can expect AI to "supercharge personalization and product development," require consumer disclosures when AI is involved and make "prompt writing" become a sought-after skill.

Deloitte Digital created a "Mini Impact Kitchen" campaign for Impossible Foods that plays on the tiny kitchen trend with social videos touting the brand's sustainability credentials for Earth Day. Spots running across Instagram include those that show tiny action figure hands preparing tiny plant-based burgers and stroking plants.

Google's plan to use artificial intelligence and chatbots to transform the search engine experience and ads, reportedly called project Magi, could result in a less cluttered and more targetable platform that would appeal to consumers and brand marketers, say experts. However, concerns remain for Google search, such as the accuracy of Google's Bard chatbot and lack of payment functionality.

Some Facebook ad buyers witnessed CPMs that were 200% to 500% higher than usual on Saturday and some had ads that surpassed preset daily budgets with no ability to course correct. Facebook acknowledged the issue publicly and says it corrected the bug and will issue credits accordingly.

Social media sparks 79% of the shopping for Generation Z, with creators influencing 75% of online purchases and 77% of in-store buys, reports shoppable social media app LTK. Gen Z also tends to trust creators over celebrities and paid social media promotions.

Brands have taken to Twitter to humorously mourn the loss of their blue check verification marks. The Baltimore City Department of Transportation encouraged Steak-umm to adopt its "Emerald" replacement, while MoonPie tweeted, "This is now officially the unofficial MoonPie account please direct all serious inquiries to someone else."

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