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October 14, 2009
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Today's Buzz 
  • MySpace becomes social-media "ghetto"
    There's a class divide on social networks, as sites such as LinkedIn and Facebook attract more affluent members, according to a study by Nielsen Claritas. Almost 38% of LinkedIn users and almost 23% of Facebook users make more than $100,000 annually, compared with just 16% of MySpace users. CNN (10/14) LinkedInFacebookTwitterEmail this Story
Discover best practices in social media campaign analysis: Learn how companies like OfficeMax, BMC, Nissan, and Microsoft are using social media to listen to and engage with customers and how they measure their successes in MarketingProfs' case study collection, Social Media ROI Success Stories. Learn more.
Ideas in Action 
  • GOP social network off to bumpy start
    The Republican Party has vowed to create a social network that rivals the Democratic Party's digital operation. is integrated with popular social-networking sites, offers blogs penned by GOP Chairman Michael Steele and provides a platform for Republicans to organize. The site crashed soon after launching Tuesday, but has since recovered. The Christian Science Monitor/Horizons blog (10/13) LinkedInFacebookTwitterEmail this Story
  • Social marketing pays off for music-lessons site used social-media marketing to become a hub for singing and music lessons. The site built a forum so teachers and students could interact. It also promoted itself via guest blogs, Twitter, Facebook and YouTube. As a result, the site has seen a 39% reduction of acquisition costs, a 30% increase in applications from teachers and it now draws 10% of its traffic from social media. (10/12) LinkedInFacebookTwitterEmail this Story
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The Takeaway 
  • Repeat tweets violate Twitter terms
    Twitter is eliminating repeat tweets from its site, saying they violate its Terms of Service. "We don't want to see any duplicate tweets whatsoever -- They pollute Twitter," the company said Monday. Tweets can still be pre-scheduled, so long as they don't contain the same message twice. Social Media Today (10/13) LinkedInFacebookTwitterEmail this Story
  • 7 lessons for the collaborative chat
    When hosting an online chat with a special guest, your job is to provide the context for a collaborative discussion, Roland Legrand writes. "Explain for the public how things will work, and provide them with some important issues or topics for discussion," Legrand wrote. Stay visible during the talk, moderate the conversation and give participants background material, he suggests. PBS/Media Shift blog (10/13) LinkedInFacebookTwitterEmail this Story
  • E-mail has value in social-media strategies
    Before you write off e-mail, try to integrate it into your social-media marketing strategy by using sharing tools, Jolina Pettice writes. "Social sharing options embedded in online content have helped increase distribution and reach for thousands of Web sites," she notes. Share content that is trustworthy, simple, targeted and adds value for the reader, she suggests. Online Marketing Blog (10/14) LinkedInFacebookTwitterEmail this Story
 TWTRCON DC 09 | Twitter for Business | Grand Hyatt Washington DC | Oct. 22
Register now with code DVYN15 to save 20%. Learn from business, non-profit and government execs using Twitter to communicate and deliver measurable results in real time. Speakers include Craig Newmark, Steve Rubel, Joe Trippi and social media experts from PepsiCo, Dunkin Brands, the DOD and more.

  • Do you view Google Wave as a serious competitor to existing social networks such as Facebook and Twitter?
    Too soon to tell  58.01%
    No  22.57%
    Yes  19.42%
  • With growth in the use of "always-on" social networks such as Facebook and Twitter as vehicles for communication, do you find that you use e-mail more or less often than you used to?
More often
About the same
Somewhat less often
Rarely use e-mail

The bar for personalization is rising
49% of consumers say they will likely become repeat buyers after a personalized shopping experience. To explore the latest trends in personalization, privacy and customer loyalty, download The State of Personalization 2022 report.
Featured Content 

In some ways, [Facebook] levels the playing field of friendship stratification. In the real world, you have very close friends and then there are those you just say "Hi" to when you pass them on the street."
--Jason Kaufman, research science fellow, Berkman Center for Internet and Society at Harvard University, as quoted by CNN
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.

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