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Top stories summarized by our editors
Top stories summarized by our editors

People paid money to have Samuel L. Jackson yell at them

9/26/2019

Why it matters: Alexa users can now pay to hear the voice of the iconic actor respond to their queries. That is pretty charming. I don't know if it is 10 times as charming as that Arnold on "Green Acres," but it is charming.

Arnold, ESPN spotlight pressures on young athletes

8/12/2019

Arnold Worldwide has created a sobering 60-second public service announcement for ESPN and the Aspen Institute, which shows a young athlete announcing his retirement at a news conference as a warning of the extreme pressures children in sports face from parents, coaches or through trying to gain scholarships. The spot directs viewers to a complementary social effort, "#DontRetireKid," which features athletes including Wayne Gretzky and Kobe Bryant discussing the issue and provides resources to parents.

Arnold, ESPN spotlight pressures on young athletes

8/6/2019

Arnold Worldwide has created a sobering 60-second public service announcement for ESPN and the Aspen Institute, which shows a young athlete announcing his retirement at a news conference as a warning of the extreme pressures children in sports face from parents, coaches or through trying to gain scholarships. The spot directs viewers to a complementary social effort, "#DontRetireKid," which features athletes including Wayne Gretzky and Kobe Bryant discussing the issue and provides resources to parents.

Mark Moll joins Bernstein-Rein as ECD

7/8/2019

Mark Moll, whose career has included stints at Leo Burnett, Crispin Porter, Arnold and Deutsch, has joined Bernstein-Rein as its new executive creative director. The agency has also appointed Janelle McCoy as its first-ever director of engagement and Ashley Vincent as its first data strategist.

3% Movement, Fishbowl salute Pledge for Pay Equity agencies

6/7/2019

The 3% Movement and anonymous agency community app Fishbowl teamed to create a custom badge for agencies on the app that have met the Pledge for Pay Equity criteria. Among the 18 agencies are Havas, Possible, Deutsch, BBH, Arnold, Campbell Ewald, Vladimir Jones, Forsman & Bodenfors, MullenLowe, FCB, Mekanism, The Martin Agency, Eleven and Swift.

Arnold, Progressive Insurance unveil the Motaur

5/13/2019

Arnold Worldwide's new campaign for Progressive Insurance introduces a new brand character, Motaur, who is half-man, half-motorcycle. Three TV spots running nationally on cable feature Motaur on his travels answering questions from bemused people about his appearance and feature the tagline "For those who were born to ride, there's Progressive."

Arnold, Progressive Insurance unveil the Motaur

5/7/2019

Arnold Worldwide's new campaign for Progressive Insurance introduces a new brand character, Motaur, who is half-man, half-motorcycle. Three TV spots running nationally on cable feature Motaur on his travels answering questions from bemused people about his appearance and feature the tagline "For those who were born to ride, there's Progressive."

Arnold's chilling spot calls for 3D printed gun ban

5/6/2019

Arnold has created a "Ban 3D Printed Guns" public awareness spot for nonprofit Stop Handgun Violence that shows still images of 3D-printed schoolchildren trying to escape an active shooting incident. The short film ends by urging viewers to visit a dedicated site where they can lobby their Congress member to call for a national law banning 3D guns.

Carl's Jr. touts plant-based burgers in TV ad

2/5/2019

Carl's Jr.'s new TV spot from Arnold touts the chain's plant-based Beyond Famous Star burger. The ad shows a grizzly old man practicing yoga on a Malibu beach, alongside some toned young practitioners, saying, "When the wagon of change comes, you ride along with it."

Arnold, Santander use AR to spotlight working homeless

11/30/2018

Arnold's new campaign for Santander, "In Someone Else's Shoes," features an augmented reality app and short film designed to create awareness and empathy for those who are working yet still homeless. The campaign highlights that a quarter of homeless people work, and the brand is donating $1 to related nonprofits like Heading Home for every download of the app.