Arnold Worldwide has created a sobering 60-second public service announcement for ESPN and the Aspen Institute, which shows a young athlete announcing his retirement at a news conference as a warning of the extreme pressures children in sports face from parents, coaches or through trying to gain scholarships. The spot directs viewers to a complementary social effort, "#DontRetireKid," which features athletes including Wayne Gretzky and Kobe Bryant discussing the issue and provides resources to parents.

Executives share how they're feeling about the industry following Cannes Lions, with Arnold Worldwide's Kiran Smith commenting, "I'm optimistic that there is a renewed focus on the importance of creativity in our business." Wavemaker's Amanda Richman says, "Advertising's impact in shaping culture, inspiring activism and motivating change was on stage this year at Cannes -- we're a force for good, and we're using it."

Arnold Worldwide's new campaign for Progressive Insurance introduces a new brand character, Motaur, who is half-man, half-motorcycle. Three TV spots running nationally on cable feature Motaur on his travels answering questions from bemused people about his appearance and feature the tagline "For those who were born to ride, there's Progressive."

Arnold Worldwide and Pur are asking consumers "What are you drinking?" to raise awareness about the potential contaminants in unfiltered tap water. The campaign includes three digital spots that center on making families think about the water their loved ones are consuming, with one girl asking, "Dad, can you get me some traveled-through-miles-and-miles-of-aging-pipes-to-get-to-our-house-but-we-drink-it-anyway-because-it-looks-fine water?"