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All Blue Fountain Media News
Top stories summarized by our editors
Top stories summarized by our editors

Voice assistants grow in importance as businesses reopen

7/1/2020
SmartBrief Original

Blue Fountain Media’s Brian Byer looks at the growing list of contactless applications from the use of voice technology as states reopen and stay-at-home orders are lifted during the coronavirus pandemic.

What do consumers think about artificial intelligence?

4/15/2020
SmartBrief Original

While artificial intelligence is ready to be leveraged by global enterprise, many consumers still express reservations about its uses and deployment. A recent consumer-focused survey reveals some of their feelings about AI and its implementation.

How big brands are testing voice search

9/6/2018

Blue Fountain Media's James McCrae reports that mainly large brands are experimenting in voice search with his company, developing skills for Google Home or Amazon's Alexa to help users find information about products or entertain them with games. The search industry is moving to a point where "we go beyond the screen," McCrae says.

Entice leads with a well-composed, interesting blog

7/13/2017

Blue Fountain Media's Gabriel Shaoolian sets out a six-step guide to boosting leads through your blog, including the need to provide compelling copy and visuals that address customer problems or highlight case studies. Incorporate industry research into your blog, stick to a consistent schedule, include calls to action and entice readers with interesting headlines.

5 ways to get more out of digital marketing

4/26/2017

Digital marketing offers several advantages, including the ability to monitor your results and adjust your approach quickly. Gabriel Shaoolian, CEO of Blue Fountain Media, outlines five ways to maximize the return on your investment in digital, beginning with creating clear calls to action.

How to determine whether Instagram is right for your business

4/14/2017

Companies should consider a number of factors when deciding whether Instagram, which has more than 1 million monthly advertisers, is right for them, writes Gabriel Shaoolian, CEO of Blue Fountain Media. He reviews the key points, including cost, targeting options and available ad formats.

Is your website in need of an overhaul?

3/16/2016

A good website is important for a small business, so Gabriel Shaoolian of Blue Fountain Media discusses how to know if your site is due for an overhaul. A cluttered homepage, hard-to-find contact information and slow load times are signs that it may be time to revamp your site.