Agency executives pay tribute to Kobe Bryant and talk about their experience of working with the basketball star, including Arnold's James Bray, who says, "I've spent 20 years working with marketing icons, celebrities and athletes. And not once did any of those legends so thoroughly [dress me down] and inspire me at the same time like Kobe." Chris Raih, president and founder of Zambezi, of which Bryant was a founding partner, shares the main lesson he learned from him: "Fight the voice of self-satisfaction, answer the call to self-actualization."