ThirdLove launched with a direct-to-consumer model that uses data to give women a way to find the perfect-fitting bra without uncomfortable in-store fittings, Chief Creative Officer Ra'el Cohen said in an episode of "Retail Gets Real." "We put the customers at the center of every decision we make," she said.

Data isn't just an impersonal thing used by giant corporations. Many smaller companies making big waves right now use data in a very personal way. On NRF's Retail Gets Real podcast, ThirdLove Chief Creative Officer Ra'el Cohen discusses how the e-commerce company is tapping the power of digital data to transform the bra industry. Listen.

PET images that were reconstructed using MR-assisted PET data optimization had improved quality, regardless of patients' head movements, and leveraged the Cohen's d metric to better differentiate hypometabolic cortical regions from regions with preserved metabolism, compared with images reconstructed with attenuation correction, according to a study in the Journal of Nuclear Medicine. The findings suggest that MaPET may improve pathological change evaluations in patients with neurological disorders such as dementia, researchers said.